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Environmental truth: Unwanted but..

Can truth be a business model?

Truth cannot be sold. It can be researched and found if you want to.

Truth is not a business model, but truth-seeking is a much-needed and rare skill paid into the currency called trust. And trust has much deeper roots than misinformation.

Because Truth has never been a business model so far, it's not something that you would normally go for. Do you see "truth" in a job description? Actually, if you ask someone about their relationship with the truth, you may end up with some vague statement. That happens because values are not seen as soft skills, can't be measured and when those who have that skill/value do not have a shared home. But actually, values make the difference.

Fortunately, things evolve and environmental truth can now benefit from a growing new generation that embraces a values-driven culture, incorporating change and sustainability into their critical thinking. This new generation must be consistent and relevant to the legions of deniers or disengaged citizens out there who have multiple reasons for ignoring environmental issues, each requiring a different approach, all in urgent need of a more freely available verified truth:

  • The "happy not to know" legion

They suspect the environment may be at risk of destruction but think that the elements they dispose of are not enough. They feel that the environment is not their priority.

  • The "I know enough" legion

They are convinced to possess all the available information and consider that it does not justify further action.

  • The "I know what I need to know" legion

They are proud of their knowledge and understanding of facts. Presented with the evidence, they avoid taking it into consideration.

  • The "I know and I hide" legion

They purposefully omit information, typically due to economic reasons or benefits.

Policymakers, funding and research converge where media attention and societal dynamics drive them. The environmental agendas that Governments recognize rely therefore on the ability to disseminate knowledge simultaneously, transversally and consistently across all levels of society.

Siloed knowledge management systems and elitist bubbles clearly do not serve the scope. Knowledge shall flow and grow across ecosystems in an open, incorruptible way fed by knowledgeable participants and innovators from science, technology, policymaking, strategy and academy. Misinformation can spread faster, but trust has much deeper roots. That's where AOTs position themselves. In this sense, we are making Truth a business model.


1. The Green Truth Conference We are working hard to give to AOT and Environment innovators, savvies and the future generation of environment savvies a hub to showcase innovation, hire, meet discuss and present. The Green Truth Conference is on its way, the first four days will cover Decarbonization, Climate Change, Sustainable Food and Clean Air, and Clean Water. Stay tuned for more details or keep in touch with the team at (specify "Green Truth Conference" in the object). ! 2. New entries: Despite the slow-down of activities due to Christmastime, we arranged to have a new entry in the scientific team: welcome Reza! We also welcome Nataliya May and Misi Ogunbodede now working on the GreenTruth Conference.

3. Reminder: On Jan.23 On air the first episode of the new TiiQu Talk Podcast -Editor Alexis Crisp. The topic discussed: the future of food

4. A few new pages added to the Library of truth, here is the complete list Compostable plastic here Plastic waste management here

Cloud Seeding here

Coal in Net-Zero transition here Ecological impact of grazing here

Nature-positive urban development here

Food production impacts here

Marine and coastal habits here

COP27 decision documents | Global environment facility here

COP27 Paris Committee on capacity building for 2022 here

Clean energy investments here

Biodiversity Decline here

Biodiversity indicators here

Soil biodiversity here

Plants diversity here

Impact of biodiversity on malnutrition here

Drivers of biodiversity loss here

No Net Loss in biodiversity (NNL) here

COP27 Documents | Report of the Paris Committee on Capacity-building for 2022 here

COP27 Documents | 5th Biennial Assessment and Overview of Climate Finance Flows here

COP27 Decision documents - Revision of the UNF CCC reporting guidelines here

Clean energy investments here

Warsaw International Mechanism for Loss and Damage here

Treaty implementation and compliance here

Standing Committee on Finance here

The Green Climate Fund here

Emissions Global Landscape 2022 here

The climate change glossary here

Decarbonization in Japan here

Decarbonization Day: MARS here

Adaptation Agenda here

Climate change evidence here

Innovative finance here

Investment emissions here

Elements of reform here

Assessing and measuring risk and cost of capital here

Debt sustainability here

Insure against shock here

The carbon credit scheme here

Private philanthropy and aligning financial flows here

Finance for climate action here

Food security here

Just transition here

Youth Day -Youth Global issues here

Youth-led Climate Forum here Diversity in cities here Youth Day - African youth here


You can join other AOT and play your part, learn more today F.A.Q. about the QuTii project We come back with Next Newsletter Monday 15 January. (On LinkedIn or here)

And now is the time for AOT cartoons by Niccolo' Smaldone, enjoy Episode n.6 Watch the entire story

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