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Wed, 09 Mar


Online panel discussion

SDGs vs ESGs: is there a “Better” Measure of Sustainability?

As sustainability has become a top value indicator for investors and a key decision-making factor for consumers, companies are searching for effective ways to measure and prove their sustainable contributions. But with so many subjective interpretations of what constitutes THE measure?

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SDGs vs ESGs: is there a “Better” Measure of Sustainability?
SDGs vs ESGs: is there a “Better” Measure of Sustainability?

Time & Location

09 Mar 2022, 17:00 – 18:30 GMT

Online panel discussion

About the Conference

As sustainability has become a top value indicator for investors and a key decision-making factor for consumers, companies are searching for effective ways to measure and prove their sustainable contributions. But with so many subjective interpretations of what constitutes a “measure of sustainability,” and the difficulty in quantifying certain actions, what is the best way to track and report sustainability?

We will explore the fundamentals of ESGs and SDGs and answer key questions :

1. What are the sustainability risks, opportunities, impacts? 

2. SDGs vs. ESG: what are the sustainability KPIs? 

3. What are the sustainability metrics to measure sustainability performance? 

4. How the sustainability metrics are related among SDGs, GRI, SASB, WEF, and other reporting frameworks? 

5. What are the current issues and challenges in sustainability measurement? 

6. Is there any solution or better way for sustainability measurement?

Moderator co-organizer Alex G. Lee 

Joe MacDonald

 is Principal, Chief Sustainability Officer/Business Strategist | Climate Risks & Opportunities at Urban A&O. He founded the New York design firm while serving as an Associate Professor in the Department of Architecture at Harvard University Graduate School of Design, his alma mater, and now serves as one of its principals. He regularly incorporates his academic research into practice and his work has been published and exhibited widely. MacDonald's practice emphasizes Net-Zero/carbon neutral design research, renewable energy, climate mitigation, public policy, 4IR; emerging sustainable material science applications, environmental analysis, building retrofits, where possible. UA&O is focused on transparent, quantified measurable results, and science-based targets.

MacDonald received Architecture Magazine’s Vanguard award as one of the top ten emerging practices from around the world and the highest honour of the New York AIA New Practices Award in the same year. He is a Visiting Professor of Architecture at several universities, most recently at the Weitzman School of Design at the University of Pennsylvania. He lectures regularly on his research on impact investing, climate change, the UN's 17 SDGs, circular economies, and emerging Net-Zero strategies.

Urban A&O, Inc

This firm specializes in advanced Net-Zero/Carbon-neutral design and strategy work for Fortune 100 companies, institutional clients with projects worldwide evolved from sponsored faculty research at Harvard, where MacDonald focused on emerging computational and environmental research. In 2017, with a double-platinum LEED certificate for Cal Academy and a Gold for Beijing already awarded in 2008, the firm began to focus more specifically on new definitions of net-zero/carbon neutral urbanism, architecture and landscape as they relate to climate change, sustainability and future-proofing our planet, inspired by partners around the globe--the Eden Project in Cornwall, England UK, the Stockholm Resilience Centre, a non-profit, independent research institute specializing in sustainable development and environmental issues, and partners-in-practice in Copenhagen, Oslo and Helsinki. Applying advanced computational design skill sets to global definitions of a resilient future in the built environment — built ecologies — sets Urban A&O practice apart from other American counterparts.

Juliana Hess 

Juliana is a Global strategist integrating social, environmental and financial impact, ESG and sustainability into company DNA. Investor, Advisor, Mentor, Connector & Facilitator. Advisory Board member at AI-powered IoT aggregator for the built environment.

Mazi Zarrehparvar

Maziar is an ESG specialist conducting research as a Principal Investigator for major corporate contracts at the Global Center for Healthcare and Urbanization, Kellogg College, Oxford University. His research has covered topics including stakeholder engagement, ESG rating systems, green fund formation, accountable supply chains, connected rural healthcare, antimicrobial stewardship, and sustainable urban development. Mazi also Chairs the GCHU Kellogg Sustainable Finance Conference Series which hosted asset owners and asset managers with a combined $1T in AUM at the most recent conference in November 2021. Mazi is the founder of several deep-tech life science venture spinoffs from UCLA, UC Irvine and Edinburgh University; prior to which he enjoyed a career at Morgan Stanley. Mazi earned his BA from UC Berkeley, MBA from the University of Chicago and MSc in sustainability from Oxford University.

Kellogg College 

Is an Oxford College with diverse research activities ranging from healthcare, urban development and sustainable finance. Research Centers at Oxford have conducted studies for several governments around the world to help guide policymaking. Kellogg is Oxford's most international college and boasts HRH Prince Charles as the current Bynum Tudor Fellow. HRH was preceded by the late Archbishop Desmund Tutu.

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