In a circular economy, manufacturers design products to be reusable. For example, electrical devices are designed in such a way that they are easier to repair. Products and raw materials are also reused as much as possible. For example, by recycling plastic into pellets for making new plastic products. In a circular economy, we treat our surroundings responsibly. For example, by preventing litter on streets or in the natural environment. The emerging circular economy (CE) paradigm is expected to transform the relationships between ecological and economic systems. This paradigm argues for an economic system in which reductions in resource use and the mitigation of environmental impacts play a dominant role. To plan for a reduction in resource use, a radically different organisation of production and consumption patterns is required. 

It is not just a matter of recycling plastic bottles before they create plastic islands in the oceans, but instead questioning the need and value of bottled water and soft drinks on our tables; it is not a matter of promoting reuse and recycle loops for fast-fashion items, but rather questioning the way we design and use products from the textile industry; it is not just a matter of improving the recycling of e-waste and avoiding its illegal export to Global South countries, but rather questioning production patterns driven by planned obsolescence and devising responsible innovation dynamics.

Some multinational corporations provide the reach and influence necessary to catalyze change on a large scale. But there is another group to play its part — small and midsize businesses. Where do they sit now in the process towards a circular economy? Who and how can make the circular economy the new normality?

Andreas Ellenberger

Inspiring and enabling organisations, communities and companies to implement structures to support application of Circular Economy. Working in an agile way to evolutionary improve the current status with a collaborative mindset, principles and tools of a circular and regenerative economy.Experience in consulting to improve project management solutions in companies. Trainings, workshops, consulting and coaching for companies of different sizes in Europe, Latin America, Asia and North America. Supporting startups as well as SMEs and larger corporates. Inspried by Cradle to Cradle design, Circular Economy solutions, systemic thinking of the Doughnut Economy and Economy for the Common Good values.

Circonnact is a circular innovation organization based in Vienna that supports people to bring life to cities, companies and communities locally and globally. Our aim is to empower people in businesses and cities to create sustainable and regenerative solutions addressing economic, social and environmental challenges with the circular, systemic and nature-inspired approach. We run workshops and trainings, are a partner for innovation projects and network with circular economy enthusiasts.

Tommaso Calzolari

Tommaso studied Management Engineering.  Currently he is doing his PworhD at the Sheffield University Management School. His research is part of ReTraCE, a project funded by Horizon 2020 EU’s Marie Skłodowska-Curie Innovative Training Networks that will support the European Union Circular Economy Strategy. Tommaso deals with Circular Economy at a supply chain level, and with decision-making problems concerning the adoption of Circular Economy practices.

The University of Sheffield is a top-100 university renowned for its excellence and impact.

Program 

Starting at 5:00 pm

- Introduction TiiQu talks

-  VR experts talks 

- Panel discussion   Circular Economy.  What are the skills and ethics for new normality?

- Q&A with the audience

- Closing remarks

End at 6:00 pm

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