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Augmented reality: game or promise?

Wed 27 Oct

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Online event

Augmented Reality can provide a number of key benefits to brands and organizations: AR increases engagement and interaction and provides a richer user experience. However, entails ethical concerns that need to be addressed and faces a number of additional challenges.

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Augmented reality: game or promise?
Augmented reality: game or promise?

Time & Location

27 Oct 2021, 18:30 – 20:00 BST

Online event

About the Conference

AR makes that cockpit or cabin feel real to the gamer and helps improve their real-life abilities in a safe environment. Similarly, it can help soldiers, drivers, and students to enhance their skills. So along with entertaining, AR games are proving to be a great learning tool as well. Augmented reality technology takes a real-world environment and adds a computer-generated input to it. The real-world and the augmented environments can then interact together and be digitally manipulated. As augmented reality technology matures, the number of applications continues to grow and can influence our shopping, entertainment, work and more.    Ethical concerns that designers should consider when developing VR/AR products include physical, psychological, moral, and social concerns.

Mike Griffin 

Professor of Augmented Reality technology and have been spending a lot of time in the past few years building systems in training and operations for emergencies (some pretty horrible). I am currently researching…

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