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Wed, 27 Oct


Online event

Augmented reality: game or promise?

Augmented Reality can provide a number of key benefits to brands and organizations: AR increases engagement and interaction and provides a richer user experience. However, entails ethical concerns that need to be addressed and faces a number of additional challenges.

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Augmented reality: game or promise?
Augmented reality: game or promise?

Time & Location

27 Oct 2021, 18:30 – 20:00 BST

Online event

About the Conference

AR makes that cockpit or cabin feel real to the gamer and helps improve their real-life abilities in a safe environment. Similarly, it can help soldiers, drivers, and students to enhance their skills. So along with entertaining, AR games are proving to be a great learning tool as well. Augmented reality technology takes a real-world environment and adds a computer-generated input to it. The real-world and the augmented environments can then interact together and be digitally manipulated. As augmented reality technology matures, the number of applications continues to grow and can influence our shopping, entertainment, work and more.    Ethical concerns that designers should consider when developing VR/AR products include physical, psychological, moral, and social concerns.

Mike Griffin 

Professor of Augmented Reality technology and have been spending a lot of time in the past few years building systems in training and operations for emergencies (some pretty horrible). I am currently researching the area of unseen risks and navigation applications using Augmented Reality.

Serial entrepreneur with interests in Augmented Reality, Machine Learning, Mobile Computing, Cloud Computing and Virtual Reality. Experienced in the development and delivery of complex software products for a very diverse set of customers including Blue Chip, Government and Military organizations.

Augmented Solutions Limited is a UK-based company based in Portsmouth, that specializes in providing business to business software development in Augmented Reality, Virtual Reality, Machine Learning & Artificial Intelligence, Mobile first development, GPU-based processing solutions.

Joe Matson

Leader of a team of virtual and augmented reality experts specialized in immersive experiences - virtual reality, augmented reality and mixed reality aiming to gain brand engagement, recognition, and conversions through interactivity.  Joe and his team can take someone to a location without ever travelling and send them a product to try without any postage and waste. Joe comes to TiiQuTalks with a demo of one of the exciting AR projects he has been involved in.


  • Starting at 6:30 pm
  • 6:30 Welcome and intro - Laura Degiovanni
  • 6:40  Mark Griffin - First Responder Applications for AR - Practical Considerations
  • 6:50  Joe Matson - AR Demo
  • 7:10  Panel discussion:  Augmented reality: game or promise?
  • 7:45  Q&A with the audience
  • Closing at 8:00 pm

This event is part of TiiQu Talks | Trusted Skills that matter

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