There is an exciting shift happening in the relationship between consumers and companies—consumers are driving industry change through a higher level of education and awareness when it comes to where they spend their money.

That means we have the power to get what we want; that we can support our health, the environment, and the ethical treatment of people and animals all by what we do and do not buy, especially when it comes to food. The hot question nowadays is how can we meet the world’s food needs, respecting the environment, taking into account that the population is set to grow to over 9 billion people by 2050 and arable land decreases by 100,000 hectares per year, global agricultural production needs to double in the next 30 years to cope with demand, so answering this question is becoming more urgent and more important. 

Gary Spence

Gary is an inventor,…